Mazda North American Operations has upgraded its Internet site so that vehicle shoppers can get a price quote from a dealership without leaving their desk.
Most factory sites lead interested buyers to a dealership's site and will only list the sticker price. But the mazdausa.com site allows Web surfers to contact a Mazda "shopping assistant" via a live Web chat session. The assistant is a Mazda employee.
The program went live today.
With help from the assistant, Web surfers can configure a vehicle, select a dealership, search vehicle inventory, obtain a price quote, schedule a sales appointment and get financing information.
Once a price is agreed upon between the customer and the dealership, the assistant arranges for papers to be signed and the vehicle to be delivered at the dealership.
Wednesday, November 7, 2007
Mazda allows haggling on Web site
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