Mustang continues to rule the convertible competition

Ford is happy to oblige, with four Mustang convertibles in different trims plus special models like the GT California version and the limited edition Warriors in Pink model.

For collectors, the 2008 Shelby GT convertible hits the streets next month in a limited edition.
Along with Shelby and Ford Racing upgrades, this latest ride sports Vista Blue paint with silver stripes plus a 319 horsepower engine, 18-inch polished wheels and Hurst short-throw shifter - just what one needs to show off at a summer cruise.

Warm weather has been a part of Mustang's allure ever since the car was introduced in April 1964. From the start, Ford's oldest continually-produced car brand came in soft- and hard-top models.

"About one of every four Mustangs sold is a convertible. They're fun, affordable, and they represent open-air freedom," explained Dan Geist, Mustang's marketing manager, noting that nearly two-thirds of Mustang soft-tops are sold between March and October.

Market data shows that, with the average U.S. household now owning 2.2 cars, many convertibles are being purchased as third vehicles.

"People say, 'Let's have fun with it,' and buy a third car," Lonnie Miller, Polk's director of industry analysis, told Business Week magazine. "It's a segment that appeals to the id."
John McLellan, the sales manager of Varsity Ford in Ann Arbor, Mich., agreed that the appeal of a Mustang convertible is obvious.

"You can't beat driving down the road with the top down. You have that relaxed, open-air feeling, and life is just much better," he said. "It's like being on vacation, even if you're driving to work."

With Mustang, the attraction is more than just sensory, said McLellan. "Now, the quality is there, too."

Two recent quality surveys back him up. For the second year in a row, Mustang was the highest-ranked vehicle in the Midsize Sporty Car segment of J.D. Power and Associates Initial Quality Survey (IQS) of customers in their first three months of ownership.

For the third straight year, Mustang also took home top honors in its class in the J.D. Power's latest Automotive Performance, Execution and Layout Study (APEAL), which asks customers to rate their delight with their vehicle's design, content, layout and performance after three months of driving.